Friday, October 11, 2013

F³A: The costly learning curve of indie publishing

You people who are considering indie publishing are very lucky to have me, yes you are. I'm like your trial run through this crazy process. You can live vicariously through me while I make the mistakes you don't have to when you're ready to take the plunge.

Some of the mistakes  have been costly, but I've learned my lesson. Here is the big one: As I've told you, I'm publishing through Createspace and Lightning Source. Createspace does offer expanded distribution through Amazon, but with Lightning Source I can offer retailers a bigger discount, which will incline them more to carry my book if requested. I can also have it returnable. Many bookstores won't carry it if it's not returnable. Also this way Dissected will also be available for libraries and schools to purchase.

You don't have to do this of course. I know writers who use Amazon's extended distribution and are perfectly happy with it.

Here are the mistakes I made:

1) Not ensuring that the book was edited properly before formatting and uploading. Truly, this was mostly just laziness on my part, but I've learned my lesson for sure.
2) From now on, everything will be set up and completed on Createspace before moving on to Lightning source and setting a release date. Why? I will tell you. It's free. Yes it's all free up to the point where you order your proof copies. Lightning Source charges for every resubmission of a digital upload. $40 to be exact. Also, where Createspace's proofs are just under $4, Lightning Source's are $30. And they look exactly the same. Exactly. So there's that.

So there you have it.

One more piece of advice, your cover will come back darker than it looks on the computer.

If you don't want to mess with much of this stuff yourself, I think I've mentioned, my friend Rachel and I are starting our own business, Creative Chaos Media. We don't have prices listed on our site yet, but feel free to contact us.

The finish line is fast approaching. The date is set. Last things...get proof copies from Createspace in mail today and make sure cover is all good. Interior is now perfect or as perfect as it's going to be. Resubmit interior to lightning source and finish setting up distribution. Make sure everything online is set to go for November 12th. 

Send proof copies to a couple bloggers who have requested it, Angel and Lea (I hope to hell they like it).

Design and order postcards to be sent to schools. libraries and bookstores. I did this way earlier with Never Eighteen, but I've kind of been overloaded this time and I'm glad I didn't since I changed the book cover.

Order new bookmarks with new cover design.

Design buttons and order.

Contact a couple bloggers and see about a blog tour.

Send out invites for and promote the launch.

I think that's it, but I'll have to brainstorm.

Anyone in the area is welcome to come to the launch party. 

Tuesday, November 12, 7 pm
Garfield Book Company
208 Garfield St S #101, Tacoma, WA 98444 

It's Friday, so I bring you the Scribbles...

Pandora queue song: Hang Me Up To Dry by Cold Water Kids

 Book of the Week: Joe Peace by friend Kerry Dunn. I read an excerpt a couple years ago and had done a video review of the except for the ABNA contest a few years back. I remember it being funny, witty and gritty. I started reading the book and my memory served me right.

Netflix of the Week: Do yourself a favor and catch up on the Walking Dead. Season 4 starts Sunday. Can't wait!!

Quote of the Week: "Anyone who has never made a mistake has never tried anything new." ~ Albert Einsten

Happy Friday, have a good weekend and go make some fun mistakes!
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John Messina, Personal Injury Attorney

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