What I've Learned

AC Gaughen (author of Scarlet, Walker Books for Young Readers, February 14, 2012) has posted her debut check list on the Class of 2k12 blog today, which, inspired me to write my own list. Now that my release date has come and gone, I know better what to do the next time around *fingers crossed there's a next time*

Some of this info I learned from Saundra Mitchell, and believe me, she has way more on her website, so you should check it out. Some I've learned through the Classes of 2k11 and 2k12. And the other stuff is my own experience.

And I'll say this, it will cost some money, but it doesn't have to cost a lot, and it's all a write off.

Well before the release:

• Find your local writing associations and join.
• Start planning early. Implement your marketing plan as early as possible. I'm not saying start your marketing plan, just start starting your marketing plan.
• Choose what kind of swag you want and order it. You need to check with your publicist regarding what needs to be put on your swag, publisher name, website, copyright for art work used. Also, be creative. I was kind of a total swag whore, but people love to get free stuff. That's all there is to it. And if that free stuff has your book title, your website, all the better.
• If you're sending out postcards, get them ordered early, write them out, and have them ready to send out. The closer your release date gets, the more you'll have to do. You'll feel a lot better if your mailings are ready to go. I sent mine to my local libraries, high school librarians and English teachers, and indie book stores. Even if you only get a couple hits, I think it's worth it.
• Donate. Believe me, you will be asked to donate for giveaways, auctions, etc, etc. Get your name the name of your book out to the world any way you can.
• Do not skimp on social media. At the least, Twitter, Facebook, blog, and website. I suggest you stay off of Goodreads. Sometimes I wish I'd never heard of Goodreads. While you will more than likely get many rave reviews, you will also get bad ones. And some of them will make you cry. I know it will be hard, but stay away. At the very least, just don't read the bad ones. You've probably heard that publicists from publishing houses don't offer much help to a debut author. I think if you're proactive before you get to that point, your publicist may be more inclined to offer help. Also, find every directory/website, etc and add your name.

Closer to the date:

• Send out your mailings.
• Again, find a way to get your name and book out across the country. I did this by:
• Joining the Apocalypsies and the Class of 2k12.
• Setting up a blog tour with YA review bloggers.
• Doing guest posts and interviews for bloggers.
• Hosting giveaways for swag and/or signed arc.
• Planning a marketing campaign that will reach from one coast to another. My publicist and I came up with my Pass It On campaign, and it's been really cool so far.
• Stay organized. Create different folders in your email and on your computer (excel) to keep track of guest posts, giveaways, and keep a calendar of them and author events also. I'm not so good at this and sometimes I forget who I owe what to, re: swag, arcs, posts.
• Order your own books so you have extra. These will be good for giveaways, and overstock if you're at a signing and they run out of books.
• Practice your signature. I'm not kidding. Make it different from your legal signature. There are some kooks out there.
  
• Plan your party. There are pros and cons as far as the different kinds of places that will host your party.

1. Library. They usually have larger event spaces, but you may be limited with food and drink. Also, if you're going to sell books, you need to get a book seller there. This you will need to plan for at least a couple months in advance. And they will want to know how many people you'll be expecting. They may not do off site sales if it's not worth their while.
2. Indie book store. The space might be smaller, but food and drink may be flexible, and you can sell your books right there on site.
3. Private site. More flexible with food and beverage. Larger space. May be hard to get a book seller there. Will be way more expensive.

There are also some website that offer other ideas for book release parties. Google is your friend.

Release:

• Communication is key. Make sure you and your host are on the same page about everything, book sellers, ordering books, refreshments, decor, and set up.
• Plan for disaster. We got snow right before mine, so we adjusted the party a little to accommodate. Also, a box of books didn't come in. Luckily I had brought two boxes I had purchased, so we have a few more, but still not enough. Just make sure you're ready for anything.
• In case of disaster let go. Things happen. Don't let it stress you out to much. It is what it is. Deal with the things you can control, adapt to the things you can't.
• If you're using multi-media, make sure your host knows this, you have all the right equipment and it's working properly. If you're using a CD or DVD, test it at home to make sure it works.
• If you're going to read, practice in front of a mirror or webcam.
• If you're speaking, have a podium or take a seat so you're not standing there awkwardly shifting from side to side.
• Project your voice. If you're having someone else read for you, tell them to project their voice.
• Depend on family and friends for help. They will offer, they will help, use them.
  
• Expect people to come early.
• Bring extra books in case you run out.
  
• Give stuff away. People like prizes.
• Have a guest book, have them write email addresses if they want to keep up with news and events.
  
• Give to charity. It will make you feel good. Many writers choose a charity and host a raffle. Carrie Harris hosted a raffle for a hospital library. Robin Bridges did a blood drive. I'm doing a raffle to benefit Mary Bridge Children's hospital at my private party this weekend.
• Have fun. Very important.

Here are some of the sites I used for my swag:

Gotprint

Pure Buttons

Wrist-band.com

Inkhead

Cafe Press

I think that's all I'll bore you with. I know it's a long list, but chock full of good info. Happy planning.

F³A: Teenage girls

They do goofy shit

There are anywhere from 3 to 7 teenage girls in my house on any given day.  Don't get me wrong, I don't mind.  I'd rather have them here then somewhere where I don't know what they're doing.  When they're here I know they're not drinking, or smoking, or doing drugs, or having sex.

I have over 1000 webcam pics of them on my computer

But they get on my computer, which I've told them is off limits.  It has everything I've ever written on it and I don't need some accidental deletions or computer virus wiping everything out.

They call this planking

I also look around my kitchen to empty glasses, half drank pops, empty juice boxes, dirty plates, and other assorted messes.

The other night I had to tell them shut the hell up because they were keeping me awake.  Last night I warned them before it happened.

They're good friends

They love quazy

But aside from all that, the girls that come over are so funny, and cute, and bubbly, I can't help but love them.  I feel like a second mother to them all, joking around with them, driving them all over the place, buying them pizza, and candy, and renting them movies.  It's actually a very rewarding experience having all these girls hanging out all the time.  And I think everyone of them is going to grow up to be a wonderful woman, and I will think that maybe I had to do with a little bitty part of it.




Friday Nibbles

Random iPod: Nothin' on You by B.O.B. and Bruno Mars

Book of the Week: Bad Taste in Boys by Carrie Harris If you love zombie football players, you'll love this book.

Movie of the Week: The Green Mile.  Watched it again.  Awesome.  You should read the book too.  Some of Stephen King's best stuff in my opinion.

Quote of the Week: “Raising teenagers is like nailing Jello to a tree."”

Tuesday Tips:

Okay, first off, I've zombified myself in honor of Carrie Harris's debut YA novel, Bad Taste in Boys, which releases today.  It's next on my to read list, and I've heard only great things about it.  And Carrie warned me that I shouldn't eat anything while reading it.  Carrie's full of awesomesauce and a member of the Class of 2k11.

Oh, and she's holding an auction to benefit the Giving Library at the University of Michigan C.S. Mott Children's Hospital. You can bid on signed books, query critiques, a book trailer created by me and more, all for a great cause. :) 

Okay, onward.  It's Tuesday Tip Day, and today, with the help of Punctuation Made Simple, we're talking about the semi-colon.

 1) To Connect Two Sentences

The semicolon is most often used to connect two sentences. Obviously, the sentences ought to be relatively close in content, but other than that you can connect any two sentences with a semicolon.

As a communicator, you are always putting together complex items in your prose and showing how they relate to one another. A semicolon is an economical way to join two sentences, and therefore two ideas, so that your reader sees the relationship. For example:

Megan is awesome; she can do no wrong.

Are you asleep yet?  Wait until the next paragraph. (this is not an example of the semicolon, but my own personal opinion about this lesson)

The  example above contains two sentences glued together by a semicolon. The second part of the sentence makes a comment on the first. Certainly, each sentence could be written as two sentences, but you wouldn’t be expressing the close relationship between the two parts that you do when you use a semicolon.

The important point to remember is that you must have a complete sentence on both sides of the semicolon. If your second sentence begins with a conjunction (and, but, or, etc.), you do not need a semicolon because the conjunction and the comma that usually goes with it are equivalent to a semicolon. Instead, combine two full sentences with the semicolon. (Didn't they already say this?)

Sometimes a sentence may begin with words like however, therefore, and nevertheless. If your second sentence begins with one of these words, and if it is indeed a full sentence, you still must use a semicolon to connect the two. An example:

However, this lessons is boring; nevertheless, it is also educational. 

Never glue two full sentences together with only a comma. Grammarians call this sentence error a comma splice.  A comma splice is considered ungrammatical because the reader begins reading the second sentence before realizing that the first sentence is completed. Readers are used to stopping at the end of a sentence, and they become disoriented when they find that they have unknowingly left one sentence and entered a new one. (Really?  Does anyone really think this hard about reading?)  This is why effective writers avoid the comma splice. Here is an example a of comma splice:

Megan has a great blog, she is always interesting to read.

The example constitutes two sentences glued together with a comma. You can correct a comma splice by inserting a semicolon between the two sentences, by adding a comma to your conjunction, or, of course, by punctuating them as two sentences. Whichever way you choose, however, you must make sure your final drafts do not contain comma splices.

There is one instance in which a comma splice is considered acceptable. Occasionally, you may have a list of items that could stand alone as full sentences. (I wrote about the comma last week, so I'm not going over this again.  Go read last Tuesdays blog if you want to find out about the comma)

2) As Supercomma

As you know, you normally separate the members of a list with commas, as in this sentence:

I have just read Stupid Fast, The Pull of Gravity, Popular, and Illegal.  

The commas let the reader know where one item ends and the next begins. Sometimes, however, you have a list of complex items and one (or more) of the items already contains a comma. In such a case, the reader is likely to get confused about what is really a member of the list and what is not. You can avoid this confusion by making the semicolon a sort of“supercomma.” 

        I've just traveled to: Scotsdale, AZ, Long Island, NY, and Leavenworth, WA.

This sentence contains so many commas, both between the members of the list and within them, that readers are likely to become confused. Instead, you can make the semicolon a supercomma between each of the members so that your meaning is clear:

       I've just traveled to: Scotsdale, AZ; Long Island, NY;  and Leavenworth, WA. 

The second sentence is clearer than the first because the reader knows exactly where members of the list begin and end. You probably will not need to use a semicolon as a supercomma often, but if your sentence contains a list of items, one (or more) of which already contains a comma, you can clarify your meaning by using the supercomma.

And thus ends today's lesson on the semi-colon.  Come back next Tuesday where we talk about the colon.